9.18.2007

CUP NOODLE 101





- 3 mins is the minimum time for cooking process
- too hot to hold cup in first 3 mins? (might be good for winter)
- Hotwater is essential
- User keeps stirring noodle : to make it warm, to get ingredint and seasoning
- Lid Problem 01 - it won't close because of paer material (stiffed)
- Lid Problem 02 - Paper is torn and left over on the lip (health concern?)
- Leaving noodle to long make noodle become too soaky.
- Folk can scratch the inside of cup as it is made of stryofoam.





















Aluminium lid VS Waxed Paper lid


Supermarket Investigation : price




1) Symbolic Quality
- Modern consumption habit
- Promote Convenience – 7/11 and 24 hours convenient store
- Speedy, unhealthy lifestyle – against ‘slow food movement’
- Young, cheap and energetic personality
- Modern Asian
- Fashion and trendy ( in Japan)

- Mass Production
- Wastefulness and excessive commercialisation

2) Product or Food?
- Cup Noodle falls in the gap between product (man made, artificial and mass produced) and food (naturalness, taste and sensation).
- The combination of instant food and self-cooking package has created a sense of an artifical product. Every parts of it has been carefully designed with out allowance for natural touch.
- The product has variety of flavours (still food), the consumer need is purely on the taste and sensation from product, how well the flavor is developed.
- Similar to idea of soft drinks or Energy bar

3) Luxury or Cheap food?
- Depending on the locations :

3.1 Home – Quality snack better than potato chips, semi-meal, cheap as a proper meal.
3.2 Convenience store – Perfect food for cold winter night, can eat on spot
3.3 Office – Quality and quantity snack
3.4 Outdoor (in far country) – Luxury Meal for those who cannot escape urban’s taste.

4) New Culture
- Instant noodle has a big contribution in the existence of new meal ‘Late night supper’ which considering as very unhealthy.
- Japanese Drunken businessman eat Cup Noodle at 7/11 (convienent store) on the way home.
- Big fans of Cup Noodle are designers, gamers and college students, it becomes a part of new Tech/Pop culture.

9 comments:

Reema said...

Hey Tu! i think you did a great job on your visual studies. It was really creative and i like that fact that u began your observation right from grass root. It has everything, right from cooking instructions. To begin with, the choice of object was a good idea, and i would have never thought that there was so much information you could get on the cup noodles! it was hilarious! GooD work!

Chun-Yu said...

I really enjoyed your studies and presentation. It was thorough, creative, and fun. The “Can people in Antarctica enjoy cup noodles?” question was a nice touch. I look forward to what you do next.

夜叫獸Jason said...
This comment has been removed by the author.
夜叫獸Jason said...

Hey TU
You really kicked our asses,haha
But well done!!
Im very impressed by your observations and creativity~

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