10.04.2007

Stuyvesants Town Fountain : Site Study

Observations
From 6:15 PM to 8:00 PM

Physical Observations

- Time Factors
Different time create different moods and emotion
Day and Night
6:30 - 7:00 - 10 to 12 people on the bench
- A lot of people walking cross the grass from work and school
- Some seniors on the bench
7:00 - 8:00 - Nearby playground close
- More children playing at the fountain, activities around fountain
- Parents whose came back from work, come out to walk babies and kids
- 5 people on bench, no senior as they went home because of darkness

- Weather factors
Lighting, sunlight
Cold Wind
Water from the fountain

Panoramic View of Stuy town fountain at 6:00 pm
Stuy. town fountain at 7:30 pm
Human Activities
General activities in the space;
- On the phone
- Reading
- Talking to neighbor
- exercise
- Playing (children)
- Resting, relax
- Walking kids and dogs
- Walk pass
- Using internet (free wireless internet on the oval)

- Heavy traffic, popular in the afternoon; urban getaway
- People on Stuy. Town love to be on wheels;
- Kids: scooters, skateboard, rollerblade and heelies shoes
- Parents: babies cradles
- Adults : Large roller luggages, Bicycles
- Security Guards: Golf cart, Rav 4 patrol car
- Senior : trolley, Wheelchairs - Manual & Electronics

- People sit on the edge of fountain ( 1 - 3 mins)
- People sit on the bench and watch at fountain
- Runner/Excercise heavy traffic on the street
- At night people always sit near the light


1) People on benches
- Parents with babies and young kids
- Women with baby and cradle
- Passer by sit down for resting
2) Childern
- Running around the fountain, racing
- Play with water in fountain : walking on the edges, climb to contact with water
- On scooters
- Water noise and children screaming make the space more lively + running footsteps on the pavements

3) Young couples & theirs babies
- 80% of visitors to the space after 6:30
- chat on the cell phone
- reading on bench
- resting on bench

- They run around the fountain to play with childern
- They always have to go grab babies to run into fountain (in control)

4) Business man& women
- just came back from work
- passing by
- sit down rest or chat with friends

5) Senior (old people)
- rest for long time 15 - 30 mins
- Therapy from fountain's noise, relaxed

6) Teenager and young adults
- Pass by but slowly
- chilling
- walking slow

7) Neighborhood gathering
- Mostly parents with young kids

9.18.2007

CUP NOODLE 101





- 3 mins is the minimum time for cooking process
- too hot to hold cup in first 3 mins? (might be good for winter)
- Hotwater is essential
- User keeps stirring noodle : to make it warm, to get ingredint and seasoning
- Lid Problem 01 - it won't close because of paer material (stiffed)
- Lid Problem 02 - Paper is torn and left over on the lip (health concern?)
- Leaving noodle to long make noodle become too soaky.
- Folk can scratch the inside of cup as it is made of stryofoam.





















Aluminium lid VS Waxed Paper lid


Supermarket Investigation : price




1) Symbolic Quality
- Modern consumption habit
- Promote Convenience – 7/11 and 24 hours convenient store
- Speedy, unhealthy lifestyle – against ‘slow food movement’
- Young, cheap and energetic personality
- Modern Asian
- Fashion and trendy ( in Japan)

- Mass Production
- Wastefulness and excessive commercialisation

2) Product or Food?
- Cup Noodle falls in the gap between product (man made, artificial and mass produced) and food (naturalness, taste and sensation).
- The combination of instant food and self-cooking package has created a sense of an artifical product. Every parts of it has been carefully designed with out allowance for natural touch.
- The product has variety of flavours (still food), the consumer need is purely on the taste and sensation from product, how well the flavor is developed.
- Similar to idea of soft drinks or Energy bar

3) Luxury or Cheap food?
- Depending on the locations :

3.1 Home – Quality snack better than potato chips, semi-meal, cheap as a proper meal.
3.2 Convenience store – Perfect food for cold winter night, can eat on spot
3.3 Office – Quality and quantity snack
3.4 Outdoor (in far country) – Luxury Meal for those who cannot escape urban’s taste.

4) New Culture
- Instant noodle has a big contribution in the existence of new meal ‘Late night supper’ which considering as very unhealthy.
- Japanese Drunken businessman eat Cup Noodle at 7/11 (convienent store) on the way home.
- Big fans of Cup Noodle are designers, gamers and college students, it becomes a part of new Tech/Pop culture.